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Consulting

Consulting 2017-07-16T11:38:54+00:00

Project Description

Consulting

Creativity fosters competitive companies. Creative people look for innovative solutions to commercial challenges. Sometimes projects just need a fresh perspective from someone who excels at divergent thinking. Either way, we can provide for these needs with experienced creative consultants.

We are experienced in managing and producing projects from beginning to end. Complex projects can be tamed with expertise and excellent communication.

Contact us to see how we can help your project.

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case studies

The Bridgestone brand has a global reputation as the tyre industry market leader, renowned for producing quality products and being at the forefront of technology, innovation and continuous improvement.

We first created the Bridgestone Gecko back in 2003. This was in response to a request for a character design that would complement the established brand. Bridgestone was looking to engage their consumer with a fun personality that was a bit of a larrikin.

After numerous sketches, the Gecko was born.

We then went on to create a series of 3D illustrations for Bridgestone’s print campaigns. Over the years, this has expanded into fully animated TVC’s, point of sale, magazines and merchandise. The Gecko has been immortalised in toys, window decals and bumper stickers to name a few.

Bridgestone is represented by Showpony Advertising and the Kiln in Adelaide. We have long standing relationships with these agencies as a result of our ability to communicate and deliver.

In 2010 there was some discussion about retiring the Gecko. All good things come to an end and a new campaign was launched. There was such a backlash from the general public, that Bridgestone had to bring the Gecko back by popular demand.

The Bridgestone Gecko is so well loved that we are not allowed to put him in (perceived) danger during any animated sequences. It upsets the public. Now that’s brand engagement for you!

OUR INVOLVEMENT

  • Consulting and project management
  • Design
  • Illustration
  • Animation
  • Broadcast delivery

Gecko_in_tyre

ENVIROKIDZ

Nature’s Path Foods, commonly known as Nature’s Path, is a privately held, family owned producer of certified organic foods based in British Columbia, Canada. Originally known for its breakfast cereals, it now has a portfolio of more than 150 products.

We were commissioned to illustrate the packaging for their Envirokidz range via Mendola Art, New York. This is cereal for kids, so the packaging needed to be colourful and engaging.

The brief involved a series of young animals in their native environment. Since Nature’s Path is involved with conservation projects around the world and donates a portion of their profit to endangered species, it was important for the fauna and flora in the illustrations to be anatomically correct. After much research and multiple sketches, a new look for the range was born. We worked closely with the Nature’s Path team to ensure consistency throughout the series for brand recognition.

Character Mill continues to service Nature’s Path, as the brand is now sold globally. The response to the animals has been fantastic and we are working to encourage our client to move into augmented reality as an extension to the Envirokidz brand.

OUR INVOLVEMENT

  • Consulting and project management
  • Design
  • Illustration

envirokidz_casestudy

Divergent thinking: a thought process or method used to generate creative ideas by exploring many possible solutions.

DIVERGENT and CONVERGENT

You need both kinds of thinkers to get a project completed successfully.

Convergent thinking is used when analysis is required to solve a straightforward problem.

Divergent thinking is needed to solve an abstract problem that has many possible outcomes.

Thankfully for us, we are capable of both. We bring a practical approach to potentially complex issues.

Initial Concept Planning

We start any project by listening to our client. Then we analyse the requirements, submit our proposal and come up with a quote.

Drafts & Revisions

This is the collaborative stage, where we work together to come up with a concrete plan. Having a clearly defined strategy provides a blueprint for everyone to refer to.

Final Delivery

We maintain transparency and communication throughout a project. We believe that happy customers are our best marketing.

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Ideas

Whether we are involved in project management, consulting or speaking, our creative ideas are at the core of our expertise. We love to help brands ignite innovation and create immersive experiences for their customers.

Excellent Results

It’s not enough for us to be good at what we do. Companies need fresh ideas and creative execution. They also need consistency and integrity. What kind of results are you after?