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Augmented Reality and Virtual Reality 2017-07-16T21:41:31+00:00

AR and VR are truly amazing. AR puts virtual objects into users’ real worlds while VR puts users inside virtual worlds.
AR needs a smart phone or tablet to experience while VR needs a headset for a fully immersive experience.

Billions of dollars have been invested in the development of AR and VR technology in recent years. When large companies such as Google, Facebook and Apple are involved, you know that the technology is here to stay and will only be developed further. This is an exciting new development in the realm of content creation.

AR and VR encourage the user to turn an otherwise passive experience into an active experience. Through the use of digital technology, virtual realities can be designed for human interaction for very specific reasons to create experiences not otherwise possible.

Experiences build relationships, and relationships build brands.

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Augmented Reality.

Since the rise of powerful smartphone technology, AR provides a bridge between the digital and physical worlds. This experience can be triggered by an image, a location or a combination of the two.

Rather than replacing other forms of marketing, AR provides another dynamic level of interaction. Projecting an image, video or message to customers allows you to control the conversation. Having a virtual character engaging with your product and the consumer makes the experience truly memorable.

Virtual Reality.

This form of immersive media can simulate physical presence in the real world or an imagined world. It can provide a truly sensory experience that surpasses other forms of communication. Virtual reality is usually displayed on a computer screen, or stereoscopic displays using Google cardboard, or a designated headset.

The beauty of this medium is that it liberates the user from a linear experience in terms of story. This certainly adds complexity to content creation but the end result is ‘out of this world’!